A campaign, independently of the objectives and the industry, it has to contemplate a very important trident to maximize its potential: budget, market and media. That is, what channels could I use to get to targeted audience? And after that, what is the best financial distribution and frequency to obtain it based on my budget? Do not pick up the phone and call every media that you think will work, that is only what you think and they will tell you they are the best. MIC will develop an ideal strategy for you and we know what are the adequate amounts to invest for each strategy.